To celebrate their 125th anniversary, Pepsi has revealed a new logo for the first time in 15 years. The previous logo, which had been used since 2008, featured the lowercase name “pepsi” beneath the iconic red, white, and blue striped circle. However, the soft drink company believed that this font didn’t accurately reflect the brand’s confidence and energy.
The new logo boldly places the name “PEPSI” in the center of the circle, with the colored stripes now arranged horizontally instead of at an angle, a nod to the brand’s original logo design. The black border of the circle has also been updated.
The new logo will first be introduced in the US and Canada later this year, with international release, including Australia, expected in 2024.